27 October 2011

Value proposition for a sport service business

Last week we listened to Alannah Magee’s story of her journey into the sports business over the last 20 years. Her exhortation for agile business practice based upon profound ethical values and service, was a perfect synthesis of some of the key issues in BPS2011 around the commodification and politicisation of sport.
Alannah used some examples from her work at and with Sportsmans Warehouse. Information about the company and work with community can be found on the SW website developed by Osky Interactive.


  1. It just goes to show you that ethical values will always come out on top, SW are a good company..

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